Itaú & Apple: Uau
Itaú & Apple: Uau
Itaú & Apple: Uau
Work done at Africa DDB in São Paulo. • Creative Directors: Jeferson Rocha and Otavio Schiavon. • Creative Team: Ana Paula Riotto Marques and Tomás Azoubel Lima • Director: Felipe Mansur - Alice Filmes • Photographer: Daniel Klajmic • Music - Evil Twin Music
We worked with Itaú and Apple to launch Apple Pay in Latin America.
They needed to speak to younger audiences beyond words, so we built the campaign on an universal truth: paying contactless feels... pretty awesome.
Work done at Africa DDB in São Paulo. • Creative Directors: Jeferson Rocha and Otavio Schiavon. • Creative Team: Ana Paula Riotto Marques and Tomás Azoubel Lima • Director: Felipe Mansur - Alice Filmes • Photographer: Daniel Klajmic • Music - Evil Twin Music
We worked with Itaú and Apple to launch Apple Pay in Latin America.
They needed to speak to younger audiences beyond words, so we built the campaign on an universal truth: paying contactless feels... pretty awesome.
Work done at Africa DDB in São Paulo. • Creative Directors: Jeferson Rocha and Otavio Schiavon. • Creative Team: Ana Paula Riotto Marques and Tomás Azoubel Lima • Director: Felipe Mansur - Alice Filmes • Photographer: Daniel Klajmic • Music - Evil Twin Music
We worked with Itaú and Apple to launch Apple Pay in Latin America.
They needed to speak to younger audiences beyond words, so we built the campaign on an universal truth: paying contactless feels... pretty awesome.
The line was Pay with Wow, and the ads were everywhere from TV to print, OOH, and social. We even shot tutorials to help people get the hang of contactless payments. Most importantly: we got our favourite DEVO song back on the radio.
The line was Pay with Wow, and the ads were everywhere from TV to print, OOH, and social. We even shot tutorials to help people get the hang of contactless payments. Most importantly: we got our favourite DEVO song back on the radio.
