Get Out There 2.0

A DIY campaign for easyJet

The 'big shoot' advertising model wasn't working for easyJet anymore.

So when asked to re-pitch for the business, we gave them a different way to make ads.

At its core, Get Out There 2.0 is a library. We fill it with thousands of shots from real easyJet travelers. We then layer in copy that gives each shot a playful, unexpected twist.

With an automated system, easyJet can build their own ads, from 20'' videos to OOH.

It's an ever-growing campaign. It lets easyJet show up contextually, across every channel and format, for as long as people keep traveling.

Creatives: Ana and Tomás
CD: Richard Nott