My Cadbury Era

On Cadbury's bicentenary, we used AI to let everyone star in their vintage ads.

We dug into the brand's archive to train a model that recreates 7 original posters based on people's selfies. LGBTQ+ charity Stonewall helped us make them as inclusive as possible.

All people had to do is go on Cadbury’s website, upload a selfie, and choose a poster.

Check it out – they don't look a day over 200.

CD: Milan Desai & Jonny Goodall
Creative Team: Ana & Tomás

1st Place @ The Lists 2024: Top 4 digital innovations – Campaign 

Ad of the Day – Campaign

Editor’s Pick – Adweek