Africa DDB
We worked with Itaú (Brazil’s largest bank) and Apple to launch Apple Pay in Latin America.
They needed to speak to younger audiences across borders and languages, so we came up with a platform that played with the phonetic similarity between Uau (Wow) and Itaú.
“Pague com uau” (Pay with wow) captures the feeling of paying contactless for the first time. Pretty awesome.
CD: Otavio Schiavon & Jeferson Rocha
Creative Team: Ana & Tomás
Director: Felipe Mansur - Alice Filmes
Photographer: Daniel Klajmic
Itaú Bikes
Africa DDB
Itaú updated their bike share fleet in a country where cars rule the streets. So we shot their TV spot as if we were launching a new car.
CD: Otavio Schiavon & Jeferson Rocha
Creative Team: Ana & Tomás
Director: GotaCX
