White Claw - The Next Wave Is In Town

White Claw
The Next Wave Is In Town

White Claw - The Next Wave Is In Town

Work done at VCCP. • Creative Director: Laura Muse. • Creative Team: Ana Paula Riotto Marques and Tomás Azoubel Lima • Director: Mischfabrik

Some people wait for waves, some people make them.
Here's how we introduced White Claw to new markets in summer '23.

Work done at VCCP. • Creative Director: Laura Muse. • Creative Team: Ana Paula Riotto Marques and Tomás Azoubel Lima • Director: Mischfabrik

Some people wait for waves, some people make them.
Here's how we introduced White Claw to new markets in summer '23.

Work done at VCCP. • Creative Director: Laura Muse. • Creative Team: Ana Paula Riotto Marques and Tomás Azoubel Lima • Director: Mischfabrik

Some people wait for waves, some people make them.
Here's how we introduced White Claw to new markets in summer '23.

They needed a modular campaign that could be easily adapted for different markets. We made 13 custom versions so far – and counting.

They needed a modular campaign that could be easily adapted for different markets. We made 13 custom versions so far – and counting.

They needed a modular campaign that could be easily adapted for different markets. We made 13 custom versions so far – and counting.